Monday, August 13, 2007

Exclusivity and Low Quantities...

What would happen if a random company, department, or business chain were to offer products that were a limited quantity (a real limited quantity, not like Reeses coming out with a limited peanut butter and banana candy bar that is all over the US). Would they be able to sell the products at higher margins or be able to control what time of day people came in their stores by stocking the products only at certain times. Supply and demand is an amazing thing, certain products are more expensive because there are less of them or they are located in fewer locations. But why?

Could a business survive if they were open only half the time of their competitors, and they offered products that were limited quantity and exclusive to them? It would have to be an extremely solid product. But, if the quality was there, I would be tempted to go and spend more money to have something different, something that very few people have.

What could be one SD (supply and demand) thing that you can do/sell to either make people excited about your store (online or physical), or to push your buying traffic to your store at a specific time. Be creative...

`chais

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