If you don't like it, do something...

Yesterday, I picked up a book from the public library (I like to read them first, if they are worth buying, I will) by Seth Godin, titled "Free Prize Inside!" (It is worth buying, so I will). It's a book explaining how everyone in your company, is in the marketing department.

This is not the standard thought within the majority of organizations. Many organizations and businesses believe that marketing can and should only be done by one person, "the marketer". This is a false statement, and if you were to ask a true marketer if they would appreciate any help or outside input, you would most likely here a unanimous yes. We are all able to think of great ideas for the companies we're involved with, so don't put the blame of your company's bad advertising, bad storefront, bad logos, or bad Marketing on one person or group. If you feel like something should change within your organization, make it change by giving your ideas and input.

If your ideas are not valued, or not given constructive criticism, you are probably working with an organization that is either dying or doesn't want to be remarkable (If that is the case get out, you will be much more appreciated elsewhere).