Following up on... Creating a Fad or a Trend.

My business Partner David Lano and I, are trying to make something that is not currently popular, popular again. We are trying to change the status and symbol of what hemp jewelry is known for (necklaces that pot smokers make in their spare time) to what it will be (a clean, alternative fashion accessory and symbol that goes with just about anything).

To do this we developed a couple of few ideas of how this can be accomplished. First is to create a brand worth buying, because of what it stands for or what it makes you feel. Second is to allow the product not just to aim at a certain audience, but to open it up to a wide range of people. Third is to create a free prize (or a few of them if needed) to allow any potential customer to get something for their time and money. Here is what we did:

The Challenge: Make Hemp jewelry a popular item again, even after the fad and trend has run its course.

Where we are currently:
We've created a Brand that makes and sells its own jewelry with the potential for many other items to be added in the future. This brand is called "3vine", it is an online only reseller that has a clean. fresh, simple feel to it. The website address is www.3vine.com (we will be launching the beginning of this week). We created a brand worth selling because of what the company is, the company image, and what it does for person that goes to our site (It Complements Your Style).

3vine's About Page:
"We don't know you.
We don't know your style, and each person has their own.
We do know our products and what they do for us.
Our products complement who and what we are everyday.
Use our wear to help accentuate what you love about yourself.
Be yourself and wear it proud.
3vine: Complementing Your Style"

Our Product:
We have over 130 different styles of Hemp Jewelry ("Wear" is the term we are using to replace the word jewelry) but we will only list somewhere in the neighborhood of 25-40 max (between the catogories "Ankle", "Wrist", and "Neck"). We want to be broad enough to reach the gamut of audiences, but not too broad where the number and supply is overwhelming. Too much supply means not as much demand.

Our Free Prize (by the way, you should read this book):
We believe any one company should have multiple free prizes. One of ours is free shipping. another one will be the convenience of our site. On every product detail page for each piece of jewelry, we will have a printable version of a ruler for potential customers to be able to size them self up right there. We will be adding more free prizes all of the time.

This is where we stand right now with an attempt of making hemp jewelry more popular again. We will be constantly updating as we add or find additional avenues to sell our brand and our Wear.
~Three Dot